I was wondering today about a diet program I am following. It is working fine and helping me a lot. However, this post is about the services offered and not the diet. I just recognized that the model followed resembles how business in the knowledge age will look like. You pay for buying smart items based on knowledge. Let me elaborate.
In my younger years, my mom used to send me to buy her groceries from the convenience store next door. The owner was an illiterate person who uses his own signs and doodles to keep track of his account. His only expertise was knowing what price to tag the food based on the hour of the day to avoid spoiling them. He would talk about politics, who had a fight in the neighborhood and maybe what ingredients a recipe needs. Simple man.
In modern days, this has changed. The diet shop is an example. The lady who is running the shop is well versed with nutrition and diets. She gives advice and suggests eating programs based on who you are. Her advice and time is free. She makes her money from selling the right food that suits the customer nutritional needs and diet. Every thing you expect to find in a traditional convenience grocery: Eggs, Soups, desserts, sweet bars, drinks, condiments… Except that the seller is knowledgeable. Her advice is free, but you pay for the products she sells!
What an evolution. Nice merger between making money from selling products and selling knowledge and information. How will this merger be applied in other business areas? Hair cutting? Banking system? Above all, in the classroom? Something to ponder upon.